Business & Association Executive

I build and lead along the roads less traveled. From sports to agriculture, associations to policy, from start-up to growth.

I was an intern tasked to lead. I was a broadcaster positioned to build, from a director to a founder. From founder to reconstruction. From sports to global agriculture. An executive that leads teams and builds companies.

See the work → Start a conversation

Locker Room → Board Room

Say YES one time

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Brand Builder✦ Association Executive✦ Sporting Leadership✦ Policy and Advocacy✦ Turnarounds✦ Global Demand✦ Storytelling✦ Executive Leadership✦ Projects to Scale✦

The throughline

From the ballpark to the board room.

Sports. Associations. Stadiums. Fields. The globe. The work remains the same:
Build great teams and products. Create an exceptional experience for the members. Have great stories to tell that move people.

The Intern

A young college student who wanted to work in sports, saying "YES" to an internship to help promote an historic transition.

The Broadcaster

From a walk-in asking for a university project, to calling a league championship eight months later.

General Manager

"How much does it pay?" A question you're told never to ask led to my first leadership opportunity — partnering to lead the Angels Pioneer League affiliate.

The New Industry

A move back east and the establishment of a sports marketing department for the largest B2B CLEC at the time — with official partnerships across the NFL, MLB, NHL, and PGA.

For My Girls

"Let's move to Seattle" changed the course — the first independently owned franchise in the WNBA, and a key part of a talented front office to get it launched.

Selected work

A window into each brand.

Franchises and identities I've built, launched or reignited. Step inside one — then open the next.

01/ 05

Orem Owlz

General Manager · My first club

Where it started — running a pro ballclub day to day and learning that community and storytelling fill the stands long before the scoreboard does.

What I take on

Big, ambiguous, high-stakes. That's the sweet spot.

Brand creation

From naming and identity to launch strategy — building brands that mean something and stand out in crowded categories.

Association & industry leadership

Representing members, uniting stakeholders, and turning fragmented industries into organized, growing forces.

Launches & turnarounds

Standing up new ventures or reigniting stalled ones — the messy, high-stakes work where momentum is everything.

Partnerships & demand

Opening markets, forging partnerships, and building the kind of demand that compounds year over year.

Years leading

Seasons as founding partner

Industries mastered

Relentless playbook

About

An executive who's equally comfortable in the boardroom and the build.

I've spent my career at the intersection of brand, business and leadership — founding and growing ballclubs, representing an entire industry, and bringing a relentless, story-first approach to everything I touch.

Whatever the category, my job is the same: see what it could become, then do the hard work of getting it there.

Zachary Fraser Connect on LinkedIn ↗

Let's build something

Have a big project?

If it's bold, complex, and a little daunting — it's exactly the kind of thing I want to hear about.

fraser.zachary.b@gmail.com LinkedIn ↗